75% of the UK surf the Web whilst watching TV– how do can brands monetise this? Is it about monetising? Or is it actually about creating a ‘360’ brand experience?
I was watching Jamie’s 15 minute meals, during the programme, I used my mobile to look up the recipe he was making – I didn’t need to search the site for the recipe– – the recipe he was making was the first thing I saw on the page. The information was a given, I like that someone had thought about the user experience in this instance, helping me the media consumption ‘transit’ seamless.